Blog Reflection Post for personal branding Research Paper

Blog Reflection Post for personal branding - Research Paper Example Lewis presents five classification in conformity as far as branding is concerned. They are: Fearing Breed conformity, Buck the norm, questioning everything, Running away, and lastly, embracing risks (Lewis, 2014) Conformity has affected the way marketing is carried out in this age. Customers indulge purchase practices to the acceptable groups in society. Many business ventures opt to follow this practices and this has played a role in eradication of the innovative spirits in entrepreneurs. Personal branding therefore steps in to make a careful study and manage such consumer perceptions to ensure success in marketing. (Rampersad, 2009). According to Lewis 2014, of which is true, his idea of ‘screaming louder’ is very costly. It will require lots of funds to finance. The world of marketing has also become so competitive and personal branding should embrace unique ways which ought to be less costly. Hence it’s a key factor to do a careful analysis on consumer preference. Business ventures should embrace ways to stand out as unique but not drifting away from the expectations of their customers. Montoya 2002, notes that personal branding is an asset to the business venture and ensures excellence. Conformity is still a major setback to customization. Lewis 2014 quotes that three-quarters of the individuals in a group conform to a phenomenon at the first instance. This presents a critical viewpoint that marketers ought to take so as to achieve their sales targets without compromising their customers. Lewis presents three tips, which are agreeable to me: first is to make a comprehensive analysis of industry’s best performers, then to analyze market norms and lastly to take in the aspect of rick and insurance. The business can then be confident to take a different route cautiously having in mind that its customers will ‘feel better’ going in that direction. Effective branding in a corporate environment seeks to